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Attractive design, expression of confidence
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2002-12-24 17:22:48
"Attractive design, expression of confidence"

[The Korea Economics Daily]


By Kyu Sul Choi, kyusul@hankyung.com,
December 24th, 2002


"In spite of high technology and superior quality, the marketability of domestic products often is not recognized enough when competing with foreign products because of their designs. We need to focus on designing beginning from the initial development stage in order to maximize the competitiveness of products", said by Jung Suek Ko, the CEO of HUMANMEDITEK, which recently received the 1st prize with its medial plasma sterilizer in the KIDA (Korea Industry Design Award) held by Korea Association of Industrial Designers (KAID). He continued with his remark, "We are delighted to win this prize as it is the acknowledgement of our efforts to make a high-class product.”

HMTS, a medical low-temp plasma sterilizer and the first of its kind nationwide, was developed by HUMANMEDITEK and is being highly recognized for its extraordinary performance in sterilizing hospital supplies including surgical instrument and other medical supplies.

In the event, HMTS by HUMANMEDITEK won the first prize after competing with more than 260 other product submitted by more than 80 companies. HMTS is applied with metallic colors to express the “Digital” image and designed with sensual appearance by emphasizing its sculpture-like beauty. According to experts, it is a very rare case that medical equipment wins the designing award as the significance of medical equipment is more focused on its performance and specialty. Ko said, "When a product provides a pleasure feeling to its customer, it is not mere appearance but the confidence in technology and quality." Like his words, the technology and marketability of HMTS were recently acknowledged, as it was designated as the 'Next Generation World-Class Product' by the Ministry of Commerce, Industry and Energy (MOCIE).

In addition, a number of potential buyers expressed their interests in alliance and collaboration in MEDICA held in Dűsseldorf of Germany last November, which is the world’s largest medical equipment trade show. The CEO of the company said, "We can effectively compete with other leading products in the global market only with perfections in all of stability, features, and design even in a case of a medical product that general consumers do not have a direct access to", and continued “Further more, we will create the world-class and best of its kind brand value so that our customers can trust and rely on our products only by hearing the name of HMTS.”  {C}
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