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Challenge to the stronghold of U.S.A. in the medical plasma
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2004-11-03 17:27:08
HUMANMEDITEK builds overseas sales network

[Heraldm]


By Ho-jin Moon, mhj@heraldm.com,


One domestic venture company challenges international medical plasma sterilizer market which was dominated by American multi-national company.

HUMANMEDITEK(CEO Jung-Suek Koㆍwww.hmmdt.com)) held opening ceremony of medical low-temperature plasma sterilizer (Model Name HMTS-80, picture) and signing ceremony for dealerships at Grand Intercontinental Hotel on 14th day.

This company made dealership contract with 25 international cooperative companies from the Middle East and Asia including Bell Remed of Swiss and Macosmepa of Italy for overseas sales.

CEO, Jung-Suek Ko said, “We acquired CE certificate (Class II) for plasma sterilizer from the S GS certification institute in England for the first time in Korea. World recognized our technology.” “With this contract, we will develop Global Marketing to achieve 72 billion dollars of sales revenue by 2006. We will have 40% of market share in the world market. That’s our goal,” he said.

HMTS-80, introduced by HUMANMEDITEK, is state-of-the-art medical instrument. It was developed by HUMANMEDITEK for the second time in the world. It increases sterilizing ability of various surgery tools greatly but still not expensive.

Especially comparing to existing steam and gas sterilizer which takes more than 10 hours for sterilizing and discharges toxic gas and pollutants seriously, the plasma sterilizer not only shortens the sterilizing time to 65 minutes but also makes no air pollution.

Mr. Ko said, “Our country have depended on imports for plasma sterilizer.” “We will make 95% of sales revenue by export through global marketing as well as import substitution effect to raise the status of our country’s medical instruments to the world."

Plasma sterilizer is high-priced equipment, which costs 110 million won per unit. Last year, the volume of world market reached about 1800 billion won.    {C}
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