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MEDICA 2004
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2004-12-02 17:29:22
MEDICA 2004

<Herald Economy>
Reported by Hyun-sook Choi
Dec.2, 2004

'Convergence of Medical Technology(MT) and IT.' IT wind picks up in medical service area. Not only PACS(Picture Archiving & Communication System) which realizes paperless hospitals by digitalizing various records and visual documents has become ever increasingly common, but other softwares supporting hospital management are being churned out.

The key word of the MEDICA 2004 that concluded last week was by far Tele Medizin. Out of total 17 halls categorized by different medical items, two halls were filled with IT based products. What is unique about 2004 MEDICA was that traditional multinational IT companies like Microsoft and Deutch Telecom also prepared their own booths at the MEDICA with their products.

Among other things, PACS that enables hospitals to convert all the documents into digital and informatization softwares attracted public attention most. There were more than 200 products about PACS, while hospital management softwares were offered by 130 global firms including Microsoft.

Apart from this, interactive Internet medical care system appeared on the stage for the first time. In this connection, Philips introduced a digital equipment that automatically record doctor's voice and save it in a digital method for the first time in the world.

Many epoch-making medical equipments with new concepts also made their debuts at the MEDICA. Eppendorf Company of Germany introduced a biochip that detects early symptom of breast cancer, Energylab Technologies of the USA presented "Heart Mouse" that conducts emergency aid upon the heart attack of a patient and further delivers that emergency information to doctors and families through PDA and mobile phones automatically.

This year as well, 95 Korean medical firms, jointly and independently, opened booths at the MEDICA. In particular, Human Meditek reportedly received 5 million $ worth orders. In total, it was believed that 95 participating companies from Korea raised 70 million$ in sales order.

Annually held in Dusseldorf, Germany in November, MEDICA is the largest medical fair in the world. This year alone, over 4,000 companies from 67 countries put their products on exhibition, trying to draw attention. The number of visitors totalled up around 1 million.

Director Park Jung-mi of Korea-Germany Chamber of Commerce said that the number of visitors to the MEDICA has increased dramatically from 590,000(2002) to 820,000(2003), reconfirming its reputation as the Mecca of the World's Largest Medical Industry.                
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